Coffee Stock Photos, how to take it and how can Nepalese company can use it?

"A picture is worth a thousand words", the statement is quite true and we have seen many such great photos, where we don’t really have to look for words to get the sentiments portrait in the pictures.

That's the power of photography and photographs and that might be the reason why the photography market constantly improving over the years all over the world.

If you have to talk about Nepal, the scenario is changing and improvising. The overall photography market is booming, whereas we can see some changes in people's mindsets who acquire those photographs.

Nepalese companies now have started to believe in photographs. They have realized the power of it and have acknowledged the fact that they can directly connect with their customers or clients with the help of photographs.

Whether it's about their social presence or it's for advertising purposes, they are quite focused on quality photos and the things they can do with those photographs.

Well, that's where all the Nepalese photographers can come in.

This is the part, where Nepalese photographers have to study about Nepalese market and what kind of images are those companies looking forward to buying?

Among several big business houses, let's take the example of a coffee house. We all have been to some nice cozy place for a cup of coffee right?

I personally love the ambiance of most of the coffee houses and that might be another reason for coffee being so expensive. They have really worked on that part.

The good news is, they are working on the other part as well. The other part would be their social channel presence, where they are working nicely to promote their coffees and high-end ambiance.

In this article, we will be highlighting only business houses or restaurants that deal with coffee. It’s a kind of case study where we will be discussing stock photos of coffee and what Nepalese coffee houses can do with such stock photos and why you should really go for coffee pictures.

Let's assume there's a coffee house named "Organic Coffee – since 1999". Now, how will they use coffee photos to create brand visibility and make a strong social presence?

Social Media Content

Social media presence is one of the most important aspects of digital marketing. If used wisely, it can provide incredible benefits and help your product reached to thousands of customers. Social presence helps to create brand visibility, helps you to engage & communicate with your potential customers and improve brand loyalty.

Besides, it is cost-effective and can drive insane traffic to your website or social media channels. So, what would you need to make a strong social media presence? The answer would be quality content. But how do you create quality content?

If you go with the stats, high-quality pictures and video content has higher engagement and conversion ratio. And, whether you go for video or simply stick with the pictures, the quality and theme of the image are really important.

Let's come to our brand "Organic Coffee" and its social media presence.

Does this catch your attention? If you look at the photographs, there's nothing but a hot cup of tea, water or it might be a simple Photoshop effect, we simply don't know what's inside.

But, this is indeed an excellent image for a coffee house like "Organic Café". Just add a text and logo and your social media content is ready.

The coffee looks nice, isn’t it? And the caption is pretty alluring. If you are a coffee lover, then it will definitely create cravings to have a coffee.

Daily Dose of Inspiration

Quality and consistency are key to success. Well, that's not only a statement but it’s also a fact. In order to build your online empire, you need to keep working constantly and consistently. So, if you have the habits of posting social media content once a week, then your way far behind in the competition.

Giving a daily dose of inspiration to your fans and followers will not only increase your product visibility but also helps to gain genuine fans which can turn into potential customers at any time.

Since we are talking about the coffee business here, it's really fun and easy to create daily content that encourages people to visit your store.

Look at the above picture with a quote. Monday is usually the hardest day of the week and you usually want them to be short. Now, this can be a daily dose of inspiration to people who love coffee.

This is another example of a daily dose of inspiration. Look at the message, don’t you think of having coffee now?

For Advertisement and promotional activities

Advertisement and promotional activities are tremendous ways to create and increase exposure and traffic to your business. Moreover, it helps to create loyal customers, generate leads and overall boost your sales.

Since everyone is promoting their business, you would be quite foolish not to follow the trend. But doing differently and smartly can help you to step ahead in the competition. And, that's where quality and alluring images come in.

No matter what the business is all about, if we have the right images related to it, then marketing and advertising will be very efficient and effective.

You saw it right, that's a Facebook ad. Now, it's your call whether to stick only in digital platform go with physical marketing as well. No matter what you do, if you have high quality images, you can do anything with it.

It's simply a flyer with a discount message. Print it and distribute around your neighborhood, it might definitely bring some sales.

Additionally, you can create a flex board, include these images on your website, give it to the magazines or simply do anything that your mind tells you to do.

Well, we have almost come to the end of this article.

These are some of the ways of using coffee photographs to promote your overall business. As you can see, we just created social media content, a daily dose of inspiration and most of the marketing activities just by using stock images of coffee.

So, if you are into a coffee business then this article might be really helpful.

Whereas, if you are a photographer then now you know what to click and what kind of images the coffee brands are looking for. Just be creative with your shots.